Error:404
Pages “Not found” or Error:404 is a most common error that user encounter. If you enter the wrong address on the site or click on a non-existent link, the standard HTTP response code “Not Found” or “Error 404” will appear. Because of this, most users will want to immediately close the page and leave the site.
A well-build designed 404 page will help the user understand what happened and what to do next, keep them on your site and improve SEO.
Why do I need a 404 page
There is always the possibility of an accidental error for, example:
There is always the possibility of an accidental error for, example:
– when a person entered the wrong address, didn’t find what they were looking for, and left the site disappointed, as a result.
– when a site has a lot of pages, sometimes it can be quite hard to keep track of the relevance of all the addresses. For example, some section was deleted, and somewhere, the address was changed to improve SEO.
Unformatted (without links and information) 404 pages, from which users cannot go to the main page, reduce positions in search. Therefore, implementing a proper 404 page design is very important for SEO.
How do 404 errors
affect SEO?
Tech errors prevent search engine robots from indexing the site correctly and users from interacting with the site. People leave the website, bounce rates increase, and there is a negative experience interacting with the products/services. The user closes the website and goes to competitors. As for rendition, the search engine – spends time (which is limited, and it’s called “crawl budget”) to crawl non-existent pages, as a result the visibility of the main content is reduced.
So, a 404 page is as necessary on a website as any other section. Choose the right tone of communication, make a recognisable design and competent navigation to keep visitors on your site.
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