Search Engine Ranking
Website Findability - ICT40120
Semester 2, 2023
Content that resonates with visitors or provides value keeps them engaged, reducing bounce rates (when a user visits a page and leaves without interacting further).
Incorporate a mix of content formats, like videos, infographics, and interactive modules, to cater to diverse audience preferences. Also, focus on creating high-quality, relatable content that directly addresses user interests or problems.
By consistently offering valuable and accurate information, websites can position themselves as experts in their field.
Regularly publish in-depth, researched, and fact-checked content. Engage with industry experts, or become a guest contributor on reputable platforms to increase your site's credibility.
Sharing engaging content on platforms outside the website can pull in new audiences.
Promote content across various channels, including social media, email marketing, and guest blogging. Encourage sharing by including social share buttons and creating shareable content snippets.
Content isn't just words on a page; it's the heart of digital communication.
Design with the user in mind. Ensure content is easily readable with clear fonts and good contrast. Implement a logical content hierarchy, and ensure that the website navigation is intuitive.
- site logo & name
- main navigation
- hero image with a headline and call-to-action button
- brief about section, or key features
- testimonials
- blog post snippets
- footer with contact information
- social media links
- secondary navigation
- title/headline
- sub-headings or H2 tags
- sub-sub headings or H3 tags, bullet points, captions, pull quotes.
- image alt text, footnotes, references.
- product name and main image.
- price, brief product description, add to cart button.
- detailed product description, product specifications, customer reviews.
- related products, product care information, brand story.
- course title & main objective.
- modules or chapters listed sequentially.
- individual lessons or topics within each module.
- supplementary materials, quizzes, and assignments for each lesson.
- main actions or features (e.g., 'New Post', 'Search', 'Profile').
- sub-features or secondary actions (e.g., 'Post Settings', 'Advanced Search Filters').
- additional options, settings, or meta-information.
- help, about, and feedback links.
- main headline or announcement..
- major articles or features with a brief description.
- secondary news items, events, or updates.
- footer with contact information, social links, and unsubscribe option.